We assess your project based on its location, local competition, and consumption habits in the area, and assist you in creating a business plan if needed. We then develop a reverse timeline for the opening of your store, taking into account all the necessary steps (lead times for equipment manufacturing, transit, installation, computerization, etc.).
Un Distributeur alimentaire de confiance pour accompagner votre projet de supermarché
Planning to open a supermarket in Europe, Asia, Africa, or the French Overseas Territories? Or simply in need of a reliable food distributor to supply your store?
We accompany you through every step of your project!
1st step
2nd step
For a supermarket under renovation or construction, we collaborate with your architect to optimize all openings, locations of external/internal equipment, parking spaces, and other key points. This ensures that you start off with a solid foundation for maximizing the shopping comfort of your future customers and for the development of your business.
3rd step
We create both interior and exterior plans for your supermarket. We generate a facade simulation using photo montages to give an exact rendering of your store once the signage and colors of our brand are applied. The interior plans and layout are designed with the exact dimensions of the different sectors and aisles, based on your revenue per product category and in collaboration with you, who are well-versed in the habits and peculiarities of your customers. For example, there’s no need to plan for a large frozen food section if household freezer ownership is very low, or a wine cellar in a country where alcohol is prohibited. Everything is optimized to provide you with a store that is perfectly tailored to your market and meets the demands of your customers.
4th step
We ship the equipment, shelving, refrigerators, engines, and signage, and if needed, provide teams for assembly. We send our IT subcontractor to implement a comprehensive management program, including cash registers, back office, warehouse (if applicable), loyalty cards, and theft prevention. We directly connect you to our computer system, allowing you to receive updates on new products and price changes as they occur. You can thus place your orders on our server and receive your invoices with automatic stock updates.
5th step
We determine the product assortment with a focus on Belle France products to enhance the store’s price image and quality. We handle the shipment of goods and shelf-stocking for the opening, as well as replenishment from a merchandise stock calculated based on supply lead times. The major objective is to avoid any costly out-of-stock situations in your aisles.
6th step
Store Opening! We assist you in determining the schedule, communication strategy, and promotional offers—everything to ensure the successful opening of your supermarket and immediate customer loyalty.
Subsequently, throughout the year, we are by your side, conducting regular check-ins remotely or on-site during the life and development of your supermarket. We remain constantly available for any suggestions, improvements, or issues encountered.
As a food distributor of the Francap group, we continuously provide you with the latest technologies and concepts, enabling you to maintain a dynamic and responsive store in the face of competition.
Under our brand, you benefit from a customized strategy tailored to your local competition, regular monitoring, and frequent visits from our specialists who will accompany you throughout the life of your supermarket. You also benefit from the extensive experience of a recognized food distributor.
