{"id":21871,"date":"2025-04-08T09:57:09","date_gmt":"2025-04-08T07:57:09","guid":{"rendered":"https:\/\/www.cabf.eu\/your-anti-inflation-weapons-with-belle-france"},"modified":"2025-04-08T09:57:14","modified_gmt":"2025-04-08T07:57:14","slug":"your-anti-inflation-weapons-with-belle-france","status":"publish","type":"post","link":"https:\/\/www.cabf.eu\/en\/your-anti-inflation-weapons-with-belle-france","title":{"rendered":"Your Anti-Inflation Weapons with Belle France"},"content":{"rendered":"
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The increase in food product prices, which began in the first quarter of 2022, continues. It could reach 18% in June (inflation over 1 year) before stabilizing in summer. However, no significant decrease is expected for several months. <\/p>\n\n

The French, who felt the first effects at the end of October, are now making trade-offs in their daily expenses, particularly in food. <\/p>\n\n

They are changing their habits, buying more on promotion, splitting their purchases, reducing their consumption of red meat, fish, fruits and vegetables, opting more for canned and frozen foods, and favoring private labels and budget products, at the expense of more expensive national brands. This trend is likely to continue, as one in four French people plans to further reduce their food expenses in the coming months. <\/p>\n\n

In this context, how should we react? <\/h2>\n\n

The 22 promotional operations, a sense of service ingrained in your DNA, thousands of low prices, an offer adapted to daily needs, avoiding waste and encouraging responsible consumption, your geographical proximity reducing transport costs are your main assets.<\/p>\n\n

But it’s important to know that, in continuation of the Anti-Inflation Quarter operation initiated by the government, major retail chains have decided to protect the purchasing power of the French by multiplying price-freeze operations, cost-price offers, anti-inflation baskets, etc., dedicating significant communication budgets to these efforts. All have focused on their own brands, because thanks to their excellent quality-price ratio and the margins they generate, they are always the big winners in inflationary periods. Therefore, it is on your Belle France product range that you must act as a priority. <\/p>\n\n

Belle France and Ecoprix are your primary anti-inflation weapons!<\/h2>\n\n

Private labels are taking an increasingly important place on the shelves. In February, their market share in supermarkets was close to 30%, while it didn’t reach 27% a year earlier. And within this category, budget prices are outperforming (+7% in one year). <\/p>\n\n

Today, private label products are present in 98% of shopping carts and baskets. This is the result of a trade-off phenomenon created by inflation that pushes national brand buyers towards private labels, while those who mainly bought private labels are turning to budget products. <\/p>\n\n

It is therefore crucial and urgent to apply the winning rules of merchandising…<\/p>\n\n