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Belle France

Belle France branded products

Belle France is a private label present across all product ranges of our purchasing center. All Belle France products undergo rigorous monitoring, reinforced by regular checks carried out by independent laboratories, ensuring consistent quality over time for all products in the Belle France range.

You will find frozen foods, groceries, fresh produce, cleaning, and hygiene products under the Belle France brand. Additionally, there is a Belle France Selection wine range. Belle France products account for more than 1800 references and will allow you to offer the best quality-price ratio available on the market.

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The Belle France brand was designed with the aim of creating a strong connection between Belle France products and the store to encourage customers to return.

To achieve this, it commits to offering consistent and superior quality of its products, attractive and unique packaging for better recognition, and impeccable customer service.

It also plans to launch loyalty programs, invest in local advertising and community engagement, while offering exclusive products to its customers. Belle France thus strives to create an unparalleled customer experience to ensure effective customer loyalty.

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Délices de Belle France (Delights of Belle France) is our premium brand. It features more than a hundred references of fine, local products that best represent French tradition and gastronomy with labels or Protected Geographical Indication (PGI).

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Apart from the French territory where it holds a prominent place in all the group’s stores, particularly our four brands, the Belle France brand is internationally recognized.

We export our Belle France products to numerous African countries, where they are highly appreciated for their impeccable quality. In Asia, the Belle France brand is gaining ground, with increasing demand for our high-quality products. In the Caribbean, too, we have managed to establish ourselves as a supplier of choice. We are also present in French overseas departments and territories, where our products are widely appreciated.

We strive to offer these regions Belle France brand products that meet their specific expectations in terms of taste and quality.

In all these destinations, the Belle France brand has been enjoying increasing success for over 20 years, thanks to its high level of quality now globally recognized.

If you too wish to have the opportunity to distribute the Belle France brand in your territory, do not hesitate to contact our commercial department to know the possibilities as well as the conditions.

Toute la gamme Belle France

A wide variety of products in each aisle

logo de la marque "le réflexe bio" de Belle France

Have the organic reflex !

Savoring is essential, but combining flavor and respect for nature is even better! With our organic products, it’s possible and even more delicious!

At Belle France, we take your health and the well-being of our planet to heart. That’s why we have highlighted an innovative range of products derived from organic farming in our assortment. Adopt the Reflexe bio (The organic reflex) for a greener future and a more flavorful plate!

Who manufactures the Belle France brand?

Belle France products are manufactured by a range of partners. 85% of these manufacturers are located on French territory, which attests to its commitment to local craftsmanship and national production. These products are not simply made; they are the result of specific recipes created by our group, Francap. This approach ensures optimal taste and quality for each product.

Thus, Belle France stands out not only for the origin of its products but also for the excellence of its recipes, designed to offer the best taste experience to its consumers.

Where can you find Belle France products?

The main stores offering Belle France products are Coccimarket, Coccinelle Supermarket, and Coccinelle Express. For exports, our Purchasing Center is available to provide you with Belle France brand products as well as associated brands like Délices de Belle France, Ecoprix, Organic Reflex, and Green Reflex.

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