As a franchisor, we can offer 4 types of supermarkets depending on your size, your country and desired services. The 4 retail stores will be supplied in the same way by our European purchasing centre.
A FRANCHISE: 4 TYPES OF SUPERMARKETS DEPENDING ON SIZE, COUNTRY AND DESIRED SERVICES.
Thanks to our long experience, we have designed 2 concepts of retail stores: Coccinelle for local supermarkets, available as Coccinelle Supermarché and Coccinelle Express. CocciMarket and CocciMarket City for convenience stores. The choice of the retail brand is based on the turnover of the store. These two concepts are not fixed and can be adapted to each store, according to its environment and strengths of the manager.
Coccimarket is a supermarket brand based on fresh produce and services. Its locations: town centres, rural neighbourhoods and villages.
The logo, colour coding, display cases and signage have been studied to strengthen the freshness approach of the chain, announced at the entrance by the fruit and vegetable section.
In a very aggressive competitive environment, CocciMarket distinguishes itself by the quality and freshness of its products, by its services (opening hours, home deliveries, etc.) and by its relationship with its clientele based on its hospitality, attentiveness and availability.
CocciMarket also has a loyalty card to attract and retain customers.
Essentially food, it has a selection of a minimum of 2500 references. It is characterised by a prominent presence of its own brand Belle France, an attractive fruit and vegetable section and a wide choice that meets the daily needs of fresh produce.
Part of the CocciMarket brand, CocciMarket City refers to town centre stores of about 60 m² with high turnover potential. Coccimarket city stores provide, on a retail space of 60 to 80 m², a comprehensive range, based on snack products as well as a wide selection of services to retain a very active clientele (extended opening hours, home delivery, luncheon voucher). The selection of 3000 references is available in the fruit and vegetable section and on the shelves of fresh produce.
Coccinelle supermarket is a human scale convenience supermarket which is well ranked price wise with a comprehensive range focused on fresh products. It is located in city centres or in rural areas. As a Coccinelle Supermarket brand, Coccinelle Express is part of a new type of city centre stores (or urban area stores) that caters, amongst other things, to an active and busy clientele, looking for choice, service and conviviality.
Coccinelle supermarket is a human scale convenience supermarket which is well ranked price wise with a comprehensive range focused on fresh products. It is located in city centres or in rural areas. As a Coccinelle Supermarket brand, Coccinelle Express is part of a new type of city centre stores (or suburban stores) that caters, amongst other things, to an active and busy clientele, looking for choice, service and conviviality.
Coccinelle highlights the key points of the manager: butcher-delicatessen, wine cellar, fruits and vegetables by attracting attention on these sections with a valuable equipment. Coccinelle shows a dynamic price positioning and is among the best-priced local retailers.
• Coccinelle has a loyalty card to attract and retain customers. As a modern store, Coccinelle has its online purchase service, free, convenient and easy to use, www.coccishop.com. Your purchases can be delivered, or collected at the drive-thru or in store.
Coccinelle has a selection of mainly food products.
• It is distinguished by a strong presence of national brands, by its own brand that represents about 30% of the references, complemented by a low-cost offer by the Ecoprix brand and by local and specific products to meet the daily needs of consumers’.
The choice of our banner Coccinelle Supermarket or Coccinelle Express is made according to the store turnover (higher for the 1st one) but also determined with your area’s customer profile. Promotions are also usually more aggressive for Coccinelle supermarket.