The goal of our stores is to allow our consumers to meet all their needs when they do their weekly or daily shopping. Hence, our stores must be able to offer a very wide choice for a diverse and demanding clientele.
WHY BUDGET BRANDS
Having a wide range of budget brands allows to offer an important price image and especially for the customers tempted by hard discount stores. However, a store with only budget brands is a mistake because perfunctorily the shop’s turnover drops leading to a rapid decline in miscellaneous fixed costs, staff and thus having to adapt the retail surface to the number of certainly very reduced references in comparison to a conventional supermarket.
WHY NATIONAL BRANDS?
In 3 words: Choice, trend monitoring and innovation. Manufacturers, especially those manufacturing major brands, are constantly breaking new grounds and introducing new products that meet the expectations as well as the needs of consumers. In addition, these new products launched together with great publicity in all media sometimes creating new needs and therefore additional turnover in your retail outlet. They also benefit from a modern image.
STORES WITH QUALITY PRODUCTS AT THE BEST PRICES
In addition to our own brands (Belle France / Délices de Belle France), we offer a range of low-cost products (Winny – Eco Prix) to compete with hard discount stores and for a truly comprehensive range. Our catalogue also has all national and international brands with the best conditions negotiated by our buyers.
Therefore, you have at your disposal a selection of over 15000 references (supermarket products + and hotel and catering sector), changing regularly in accordance with market demands and supplies with nearly 150 new products every month!