To satisfy its clientele, it is important to know it. This goes from its expectations and its consumption habits, to its behaviour and its purchasing power. It is the key to any construction of the selection based on a level of choice, price and quality. Moreover, by carefully studying its catchment zone, and thus its competition, each outlet can define a potential that will therefore result into an optimized selection and a suitable equipment. In the case of fruits and vegetables, there are basic regulations to be applied. Including a minimum of 40 references.
As its name suggests, they refer to the greatest number and are essential in the section. As a rule, these assortments belong to the sixty most consumed species all year round (20 fruits and 40 vegetables), permanent products and key seasonal products. When the customer enters, these assortments are also the first indicator of the savoir-faire of a store..
